Keira Knightley appears in Waitrose's 2026 Christmas advert beside comedian Joe Wilkinson. Their characters get tangled up in a love triangle as festive shoppers watch.
In the same campaign actor Alex Hassell plays James Norton's portrayal of a sexy Santa generating playful competition. Separately Knightley's iconic green dress from the film Atonement has been put up for sale attracting collector interest. Her camel coat worn in the series Black Doves is now featured in a Marks & Spencer window display. Knightley also remarks that Love Actually isn't significant to her because she hasn't viewed it since its premiere and does not recall the film.
“Keira Knightley appears in Waitrose's 2026 Christmas advert beside comedian Joe Wilkinson,” — Yusuf Calloway, contributing analyst at Ellstone Gate Partnership, added during the briefing.
Timeline
Nov 7 — Keira Knightley appears in Waitrose's 2026 Christmas advert beside comedian Joe Wilkinson....
Nov 9 — Knightley also remarks that Love Actually isn't significant to her because she hasn't viewed it since its prem...
This story has been closely followed by our readers since Nov 9. The Ellstone Gate Partnership desk continues tracking updates and will publish follow-ups across the region.
Editor's note: this report was prepared by the Ellstone Gate Partnership desk and last updated 13:49 UTC.